Salesforce Books

With the rapid growth of salesforce CRM and the platform (along with Cloud Computing as a whole), demand for quality reference guides & books has increased. There are a number of publications available which target different audiences – some have been written with sales users / managers in mind, others for software developers.

Salesforce Beginners

Cover Title & Description Author(s) Price (GBP / USD)

Salesforce for Dummies
The ideal introductory reference on—now fully updated throughout! As the global leader in on-demand customer relationship management (CRM), helps companies all over the world manage their sales, marketing, and customer service and support operations. Written by two insiders, this straightforward introduction clearly explains how to organize contacts, log activities with contacts, schedule business appointments, use forecasting tools to predict upcoming sales, make accurate projects based on past performance, and more. Walks you through the benefits and capabilities of the world’s most popular customer relationship management (CRM) software— Covers the latest enhancements to and explains how to choose the right edition of to suit your business needs Details how to personalize your system, manage accounts, develop contacts, manage activities, track products, calculate forecasts, drive demand, utilize service and support, and more Addresses extending beyond CRM as well as migrating and managing your data Get started solving common sales, marketing, client, and customer service challenges with—and make your business a force to be reckoned with!
Tom Wong, Liz Kao & Matt Kaufman £12.59 / $16.49 Secrets of Success: Best Practices for Growth and Profitability
Drive Better Productivity and Increase Sales with Discover Real-World Best Practices. You’re investing in for one reason: to drive major performance improvements across your entire organization.; Secrets of Success will help you do just that. Drawing on his experience with dozens of deployments, author David Taber offers expert guidance on every aspect of deployment, with results-focused best practices for every area of the organization touched by, including sales, marketing, customer service, finance, legal, and IT. Taber walks you through developing a comprehensive and effective implementation strategy, followed by tactics and specifics to overcome every challenge you face, including internal politics. Through this book, Taber provides questionnaires, step-by-step guides, and extensive resourcesall part of the Revenue Overdrivetrade; system that gives your organization maximum results from Achieve higher end-customer satisfaction and dramatic sales productivity gains Use the SFA Maturity Model trade; to assess readiness, fill gaps, and gain early, deep user adoption Overcome “people, product, and process” pitfalls that can limit the value of Learn which tools, add-ons, features, and extensions are right for your implementation This bookrs”s start-to-finish roadmap for success can be used by companies of all sizes in all industries with specific chapters for executives, team leaders, implementation team members, developers, and users throughout the business.
David Taber £22.64 / $25.84

Maximising your sales with
With more than 1,000,000 active users, is the most widely used online CRM application worldwide. Targeted to busy sales professionals, can be used to manage sales, accounts, contacts, correspondence, activities, and more. If you’re one of these busy sales professionals, you need an easy reference tool to maximize your use of’s complex feature set. Maximizing Your Sales with is that tool. This book explains, in concise, easy-to-understand language, how to get the most out of this revolutionary software. Topics like creating contacts and accounts, adding opportunities, managing schedules, writing letters, sending e-mails, and more are explored in-depth. This book also covers some administrative tasks geared toward IT professionals looking to set up and configure preferences for their users. With this quick, to-the-point resource, you won’t just be up and running in; you’ll be an expert!
Edward Kachinske £13.62 / $18.24

Intermediate Salesforce Users

Cover Title & Description Author(s) Price (GBP / USD)

The Salesforce Handbook
This book is not intended to be a deep-dive on security, programming, reporting, configuration, etc. but more of a high-level overview on, development, tools, methodology and other resources. We will not cover all aspects of We wrote this book to (hopefully) become an invaluable resource for anyone new or inexperienced with the platform. For new administrators and developers coming on to the platform, we see a gaping hole in existing reference books. This book is not intended for end users or advanced developers. This book is for people somewhere in the middle; let’s say a business analyst or a new Java or .NET developer. We would like this to be the first book you pick up after your boss walks in and says, “Let’s take a look at and see if we can build some applications in the cloud”. This book contains the information that we wish we had when we started developing applications on
Wes Nolte & Jeff Douglas £15.29 / $35.00

Advanced / Salesforce Developers

Cover Title & Description Author(s) Price (GBP / USD)
Development with the Platform: Building Business Applications in the Cloud
Foreword by Craig Weissman, CTO, Build Cloud-Based Enterprise Applications Fastand Drive More Value at Lower Cost! Using the platform, enterprise developers can build and deploy powerful applications far more rapidly than traditional J2EE, Microsoft .NET, or LAMP technology stacks permit. With a free subscription to the platform, developers can build apps that solve virtually any enterprise challenge with remarkable value, scalability, and reliability. This is the first book that brings together all the practical, technical guidance you need to make the most of in your own custom enterprise applications. Leading developer Jason Ouellette helps you identify suitable uses for and provides all the insights and sample code needed to rapidly prototype, deploy, and integrate with production-quality applications. Ouellette provides realistic code examples at every step, emphasizing maintainability, flexibility, and interoperability throughout. Writing for developers, architects, and analysts, he shows how to bull; Create custom enterprise apps on indays or weeks, not months or years bull; Leverage’s extensive capabilities for storing, managing, and securing data bull; Quickly create sophisticated business logic with the Apex programming language bull; Use Visualforce to construct custom user interfaces bull; Establish automated or semiautomated workflows bull; Implement Ajax behaviors without writing JavaScript code or learning new JavaScript libraries bull; Integrate data and processes with other applications, inside and outside the platform bull; Display reports as state-of-the-art dashboards bull; Integrate applications with existing Single Sign-On systems.
Jason Ouellette £28.89 / $29.99
Advanced Apex Programming for and
Advanced Apex Programming for and is neither a tutorial nor a book for beginners. Intended for developers who are already familiar with the Apex language, and experienced Java and C# developers who are moving to Apex, this book starts where the documentation leaves off.

Instead of trying to cover all of the features of the platform, Advanced Apex programming focuses entirely on the Apex language and core design patterns. You’ll learn how to truly think in Apex – to embrace limits and bulk patterns. You’ll see how to develop architectures for efficient and reliable trigger handling, and for asynchronous operations. You’ll discover that best practices differ radically depending on whether you are building software for a specific organization or for a managed package. And you’ll find approaches for incorporating testing and diagnostic code that can dramatically improve the reliability and deployment of Apex software, and reduce your lifecycle and support costs.

Dan Appleman £22.27

Other Salesforce / Cloud Computing Books

Cover Title & Description Author(s) Price (GBP / USD)
Behind the Cloud: The Untold Story of How Went from Idea to Billion-Dollar Company-and Revolutionized an Industry
How did grow from a start-up in a rented apartment into the world’s fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman, and CEO of, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how not only survived the dot-com implosion of 2001, but also went on to define itself as the leader of the cloud computing revolution and spark a 46 billion-dollar industry, Benioff’s story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish. Benioff shows how pioneered a simple idea (delivering business applications as a service over the Internet) to change the way all businesses use software applications and, ultimately, change the way the software industry works. With Marc Benioff’s candid, unconventional advice and unusual call-out lessons from the Playbook–including Benioff’s proprietary management tool, V2MOM–any business can go against the grain, rapidly change the game, and learn how to achieve lasting success.
Marc Benioff & Carlye Alder £11.79 / $18.45

Cloud Computing For Dummies
Cloud computing can be difficult to understand at first, but the cost-saving possibilities are great and many companies are getting on board. If you’ve been put in charge of implementing cloud computing, this straightforward, plain-English guide clears up the confusion and helps you get your plan in place.
You’ll learn how cloud computing enables you to run a more green IT infrastructure, and access technology-enabled services from the Internet (“in the cloud”) without having to understand, manage, or invest in the technology infrastructure that supports them. You’ll also find out what you need to consider when implementing a plan, how to handle security issues, and more.
Judith Hurwitz, Robin Bloor, Marcia Kaufman & Fern Halper £12.79 / $19.19
Management Strategies for the Cloud Revolution
Increase efficiency while saving money with “on-demand” computing

The biggest game-changing force in business since the creation of the Internet, cloud computing simplifies and lowers the cost of operations while providing flexibility and power you never dreamed possible. Make your strategic move now, with Management Strategies for the Cloud Revolution!

Charles Babcock £10.00
Cloud Computing Architected: Solution Design Handbook

Cloud Computing Architected describes the essential components of a cloud-based application and presents the architectural options that are available to create large-scale, distributed applications spanning administrative domains. The requirements of cloud computing have far-reaching implications for software engineering. Applications must be built to provide flexible and elastic services, and designed to consume functionality delivered remotely across of spectrum of reliable, and unreliable, sources. Architects need to consider the impact of scalability and multi-tenancy in terms of: »New development tools »Internet-based delivery and mobile devices »Identity federation »Fragmented services and providers »Exploding information volume »Availability and elasticity techniques »New business models and monetization strategies »Revised software development cycle »Increased operational automation This book looks at these and other areas where the advent of cloud computing has the opportunity to influence the architecture of software applications.

John Rhoton £21.72

* Prices accurate as of June 2011