Salesforce for Google AdWords retiring
On May 1st 2013 Salesforce for Google AdWords will be retired, and any customers currently using this functionality need to be aware that they will no longer see AdWords information added to leads and opportunities after this date.
Customers currently using this feature have been sent an email detailing the change with recommended actions to take. Full technical support will be offered until it is formally retired on May 1st. Any existing AdWords data will still be available for use in reports & dashboards as normal and no other org impact is expected.
According to Salesforce the reasons behind this move are to allow them focus their innovation efforts & resources to areas they believe will deliver better value to their customers. Salesforce partners will continue to offer solutions to connect with Google AdWords, a selection of which are listed below.
There are a number of 3rd party solutions which integrate Salesforce with Adwords as follows:
- Daddy Analytics – http://www.daddyanalytics.com
- Bizible – http://www.bizible.com/
- Pardot – http://www.pardot.com/pardot-
- Marketo – http://pages2.marketo.com/
To find out more about Salesforce.com’s feature retirement philosophy follow this link: http://success.salesforce.com/resource/1334104064000/FeatureRetirement
Should you have any concerns about this announcement or require assistance implementing a replacement tool please get in touch!