Rossignol’s Social Enterprise Story
Rossignol, a business over 100 years old and passionate about mountain sports… about connecting to the legions of fans who are loyal to their high-quality equipment. Rossignol is working with salesforce.com with the goal of creating a Social Enterprise to better connect winter sports enthusiasts to their equipment—and each other.
“We’re committed to developing tools to get closer to our customers” says Sylvain Noailly, VP Marketing and Business Development. “That’s the most important thing a brand has”
Check out the video below to see how Rossignol are using salesforce.com to engage with their customers and learn more about their behaviour, allowing them to offer more relevant, better products.
You can also see the full story on salesforce.com here
If you’re interested in turning your business into a social enterprise get in touch today!