Google Nexus 7 – changing the game?


As the founder of a cloud computing business, I am always interested in new technology which enables people to work more productively. Very occasionally, a piece of technology or a new service is released which completely shakes up the world of business computing. Once again, Google has laid down the gauntlet with the release of its Nexus 7 tablet.

The tablet concept is not new of course. It’s been around for a while now – championed by Apple with its iPad. Slowly but surely, tablets are changing the way we work. We use them on the way to work to catch up with our ‘cyber life’ – we use them in the evenings sat in front of the TV, dipping in and out of programmes to send the odd email – to update our Facebook page – maybe to broadcast a Tweet.

For business, the Tablet presents new opportunities. The 9-5 job is largely a thing of the past nowadays – people are paid to do a job, they pick and choose the times when they work to get the job done. And that’s why the tablet was invented. It gives people the tools they need to access the Internet to do the things they need to do – to prepare that presentation, to add contacts to the company’s CRM tool, to update the company’s website.

But why is Google’s Nexus 7 such a gamechanger? The answer is simple – its price, selling for just £159 in the UK (or $199 in the US). Compare that to £400+ for the iPad 3 or New iPad. Yes the Nexus 7’s screen is smaller than the iPad’s but with 10 hours of battery life and a quad-core processor as well as a 12 core GPU it doesn’t really matter. If anything the new 7 inch display just makes the Nexus 7 more portable. The Nexus 7 is a true business enabler because it makes the ‘Cloud’ and services such as Salesforce CRM more accessible to you and your employees.

It will be interesting to see how Apple reacts, or if they will react at all. Rumours are already circulating that Apple is planning a budget busting version of the new iPad which will sell for the same price as the Nexus 7, equipped with an 8 inch screen. Whatever the outcome, the Tablet is here to stay.