CRM (Customer Relationship Management) is in a sense a business strategy for building strong relationships both within the organization internally, and externally with your customers. It can also be defined as software program or online system used to keep customer records and regularly updating it in order to satisfy its customers and management. The best CRM works in a business or firm by helping an agent to access to the information of the client due to which the transaction time lessens and most importantly the customer is satisfied.
For example, before purchase the client can contact the business’ representative and whilst online, the representative can easily access previous purchases for the client (as well as additional information if required) which can help win the next deal according to the clients interest and budget. This proven strategy has been adopted by business’ worldwide.
Best CRM is helpful for both the companies and the clients. It helps companies in organizing and keeping record of customers and build strong customer relationships while clients have the option of choosing the right product for them to purchase. Customers are greatly satisfied by CRM because of its effectiveness as it fulfills their needs more accurately and in less time.
CRM benefits companies by letting them know customer’s need and wants, which allow them to provide products according to the customers wants to meet their requirements, resulting in much greater sales for the company. This helps customers to be loyal to the company therefore a huge margin of profit is earned by the company. This way, customer’s confidence is gained and an effective working environment is created. Choosing the best CRM software for your company is not an easy task. However, there are two applications which dominate the market – Microsoft Dynamics and Salesforce CRM.
Founded in 1999, Salesforce is generally considered to be one of the best CRM solutions on the market today. It was created to replace the traditional software technology and to establish an information management system. The two applications for sales and customer service by Salesforce are Sales Cloud and Service Cloud.
Price is only a single factor when approaching the selection or purchase of a CRM. Quality, services and satisfaction should also be given priority. Salesforce is a SaaS (software-as-a-service) provider and the data collected by its customers is always owned by the customer.
Salesforce is used by a wide range of different businesses due to its ease of use and its modern graphical interface. Being a web based program, it’s popular as most users are familiar with internet and its navigation. This is the reason that many users always consider Salesforce as the best CRM.
Being considered the best CRM, salesforce has modules such as customer service, customer support, document management, catalogue management and reports to name a few. Though each module bears certain strengths and weaknesses, one should do research and be careful in selecting the correct module for their firm.